PewDiePie Dropped by Disney, YouTube Over Anti-Semitic Videos

Disney's Maker Studios Cuts Ties With YouTube Star PewDiePie After Anti-Semitic Videos

The videos have already led to Disney's Maker Studios canceling its deal with Kjellberg on Monday.

YouTube sensation PewDiePie has gotten his reality TV show, Scare PewDiePie, terminated by YouTube for what people are calling his "Death to All Jews" stunt.

PewDiePie is also no longer part of Google Preferred - an advertising program that sells popular brand-friendly content - though it is unclear why he was considered brand-friendly before this.

The Wall Street Journal reported that nine videos posted by the PewDiePie account since last August included anti-Semitic references, including a January 11 video that showed him hiring two men to carry a sign that said, "Death to all Jews".

Kjellberg also allegedly hired two men via Fiverr to hold a sign that says "Death to All Jews" while being dressed as self-described jungle boys. The specifics of their relationship, while undisclosed, presumably aids Kjellberg in the business side of things - including merchandise, video production, creation of other content - in return for a share of his profits.

The Swede, who has more than 53 million subscribers to his YouTube channel, is reported to have made around 15 million dollars (£12 million) though Google-owned YouTube in 2016. "Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate".

Disney's Maker Studios were involved in the production of his YouTube Red show Scare PewDiePie, in which Kjellberg is placed in game-like situations meant to frighten him.

"Maker Studios has made the decision to end our affiliation with him going forward", he was quoted by Forbes magazine. Maker contracts with individuals such as Kjellberg to produce videos for various YouTube channels.

They toe that line lightly, coaching their stars on how to grow their audiences, expand their reach on social media and stay within YouTube guidelines, but generally not exerting editorial control, Ullman said. He said that he created the content with a goal of entertainment in mind.

"As laughable as it is to believe that I might actually endorse these people, to anyone unsure on my standpoint regarding hate-based groups: No, I don't support these people in any way", the YouTube star wrote in his statement. Though this was not my intention, I understand that these jokes were ultimately offensive.



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