Can Cheerios Save The Bee Population In Canada?

Cheerios Honey Nut

The goal of the #bringbackthebees campaign is to help create a more "bee friendly" world by distributing enough seeds-and generating enough enthusiasm-for Americans and Canadians to grow 200 million wildflowers for habitat for pollinating bees.

But what is new is the disappearance of Buzz the Bee, the beloved mascot for Honey Nut Cheerios.

The bee population is declining and it appears one cereal brand wants to help.

"Pollinators are critical to our environment", the news release said. Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use.

The move is the brand's way of kicking off a campaign to raise awareness of the collapse of honey bee colonies, prolific and important pollinators of the world's food supply. The company teamed up with Veseys Seed to send out 100 million wildflower seeds.

On the Cheerio's website, the company lists a number of ways that we can curb the bees endangerment, by encouraging people to plant with their free seeds, and establishing bee habitats around the nation.

Third generation beekeeper Andre Flys of Nobleton's Pioneer Brand Honey, is pleased to see an entity like General Mills Canada addressing bee wellbeing.

The removal of Buzz the Bee from its cereal package also promotes Cheerios' call-to-action.

Cheerios officials said they ran out of seeds, but that it's good for the bee community. "By taking the bold step of removing a well-established brand symbol from its packaging, General Mills is further challenging marketing's conventional thinking to underscore its point". And past year, it put $4 million toward the USDA's Natural Resources Conservation Service to help farmers plant pollinator habitats.

And based on the engagement this past week, responses were much better than expected.

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