Marks & Spencer pulls ads from YouTube over offensive videos

Marks & Spencer pulls ads from YouTube over offensive videos

A slew of big-name companies, advertising firms and government departments have either pulled their adverts from Google and its YouTube video site, or are considering whether to do so, with media giant Sky and a trio of banks adding their names to a growing list over the weekend.

Mr. Wieser said that the focus on YouTube in Europe was particularly hard for the company, because traditional media there would be dogged in their reporting.

Martin Sorrell, the founder and chief executive officer of WPP, the global advertising firm, said in a statement that Google and Facebook have "the same responsibilities as any media company" and could not "masquerade" as mere technology platforms.

The UK government pulled its advertising on Friday after The Times of London revealed the UK government and many major brands had their ads appear with extremist content, hate preachers and anti-semitic material. The FT reports that Google controls 60% of the digital ads market and the United Kingdom government has joined major brands in freezing its YouTube spending, which is reported to be around £60m per year.

"HSBC has strong procedures in place to ensure that our brand is not associated with nor advertises alongside inappropriate content".

"We're not confident that this approach will be sufficient to remedy advertiser concerns", a statement from the group said. Changes to the company's advertising policies were announced after they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

"It is therefore vital that Google, DoubleClick and YouTube uphold the highest standards in terms of openness, transparency, and measures to avoid advertising fraud and misplacement in the future", Mr Pemsel said.

A spokesman for ISBA urged Google to "immediately review its policies and controls on the placement of advertising and to raise the bar to eliminate the risk of brands being damaged by inappropriate context". Automating a system like the one it now uses to automatically match ads against content adopts an "ask me no questions and I'll tell you no lies" approach - by hiding behind algorithms, Google only has to intervene once someone (human) flags the match as inappropriate. "We have a review underway on how to improve, which has been going on for some time, and we're accelerating that review". We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way.

Liberum Capital analyst Ian Whittaker has said that U.K. TV giant ITV could benefit from the digital ad controversy.

Google's European boss took to the stage at AdWeek Europe just as the storm over adverts appearing next to extremist videos on YouTube hit new heights. But advertisers weren't using such tools, .



Otras noticias