What is Facebook Watch? New video platform to battle YouTube and Netflix

Introducing Watch, a new platform for shows on Facebook | Facebook Newsroom

"Now video is going to be Facebook's main event; its episodic shows will even include scripted programs and reality content".

The platform is personalised to users via the likes of "Most Talked About" and "What Friends Are Watching" sections. "Similarly, we'll be opening up Shows to a limited group of creators and plan to roll out to all soon", he concludes.

Watch is the first time Facebook have acknowledged the fact that people who create and publish these shows need to make money.

Even the shows on Watch now are more community based or how-to videos like on YouTube instead of large budget fiction shows such as on Netflix or Amazon Prime Video.

Facebook's hoping to turn its social media platform as a new source of hosting original video content, and in turn create a new stream of ad revenue for the company.

Facebook stated last night that they were introducing Watch, a new platform for shows on Facebook. In late June, Facebook executives reportedly met with Hollywood studios and talent agencies to discuss the production of new and original TV shows.

The Watch show "inquiry" page includes a dropdown menu that suggests the company will consider a wide range of content creators, from individual producers, artists and musicians to sports and media organizations.

But he added that watching shows on a screen need not be a passive experience.

Facebook Watch programming will debut August 28. Each show will also have its own Facebook Group as a place for further discussion. Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.

US users were provided with a Videos tab just over a year ago, and this seems to be the natural next step in Facebook's video plans. There will also be a section that showcases popular videos, as well as trends like "What Made People Laugh" - which will list videos that got the most "Haha" reaction in a given time frame.

"Watch is comprised of shows, a new type of video on Facebook", said Nick Grudin, Facebook's vice president of media partnerships, in a blog post.

Among the shows Facebook is paying for are "Returning the Favor", a show about inspiring people starring Mike Rowe, who was the host of "Dirty Jobs".



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